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You've found the market!
The wealthiest, fastest growing population segment in America is the
50+ market!
Today, the 50+ population accounts for 42%
of total consumer demand, and the numbers are growing.
Consider these facts about the 50+ generation:*
Financial Status
- Members of the 50+ population (an $800 billion market) own 77% of all financial assets in America.
- This group owns 80% of all money in U.S. savings & loan institutions.
- Within the 50-65 age group, 79% are homeowners; half have paid their mortgages.
- Home equity for this age group is $70,000, twice which of people under age 35.
- Average household income is 20% higher than the U.S. average.
- People over 50 control over half of all discretionary income.
- This group purchases 43% of all new cars in the U.S.
- The 50+ population spends more on quality children's clothing for their grandchildren than the parents do.
- This group spends more per capita in the grocery store than any other age group, and eats out an average of three times a week.
- The 50+ population spends more on health and personal care products than any other age group.
- They purchase 37% of all spa memberships.
- They spend more in the drugstore than any other age group, and purchase 37% of all over the counter medicinal products.
- The 50+ population spends more money on travel and recreation than any other age group, and purchases 80% of all luxury travel.
- This age group gambles more than any other segment of the population.
*Sources: Age Wave: The Challenges and Opportunities of an Aging America (15 year research study by Ken Dychtwald, Ph.D. and Joe Flower); U.S. Bureau of Labor; American Association of Retired Persons.